Free · No signup for most

Tools I built because I needed them

Every one of these came out of client work. They're free, they run in your browser, and none of them will email you unless you ask.

Calculator

What is map pack movement actually worth?

Most local SEO proposals talk about rankings. This turns rankings into money, which is the only number your finance team cares about.

Local SEO ROI CalculatorFree

Monthly local searches you could realistically appear for

2400

Expected click/call uplift from better visibility

Moving from position 6 to the top 3 typically lands between 4% and 10%.

Your close rate on local enquiries

28%

Average customer value

$850

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extra enquiries / month

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new customers / month

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added revenue / month

How to use this honestly

This is a model, not a forecast. Its value is in showing whether the order of magnitude justifies the investment — if the answer is "no", don't do the project.

Checker

Are the answer engines citing you?

A quick read on your share of voice across the four engines that currently matter.

AI Visibility CheckerDemo

Downloads

Checklists & templates

The working files I use on real engagements. Email required — that's the trade.

GBP Optimisation Checklist

47 checks ordered by actual ranking impact, with the ones that don't matter marked as such.

Local SEO Audit Template

The spreadsheet I run on every new client. Scoring built in, so it prioritises itself.

AI Prompt Library Builder

A structured way to build a representative prompt set so your AI visibility measurement means something.

Citation Consistency Tracker

Track NAP variants across aggregators and directories without losing your mind.

Service-Area Page Brief

A brief template that produces location pages worth having, rather than forty near-duplicates.

More coming

A grid rank tracker and a schema graph generator are in progress.